Innovation in Motion: Our Investment in Ziemi

Driven by a shared vision for safer roads, cycling enthusiasts Luci Santema and Douwe Korver founded Ziemi to tackle the increasing number of cycling accidents. Their innovative biomotion lighting technology addresses the critical need for better cyclist visibility, especially in low-light conditions.

Addressing a Critical Issue: Cycling Safety
Research highlights a growing number of cycling accidents, averaging 57 daily incidents in 2023, with 71% occurring from the side. This alarming trend has prompted the government to allocate 50 million euros to enhance cycling safety. Ziemi’s technology directly tackles this issue, providing cyclists with enhanced visibility and confidence, especially in low-light conditions.

Innovative Solution: Biomotion Lighting Technology
Ziemi’s patented biomotion lighting technology significantly improves cyclist visibility by illuminating the moving legs, making cyclists instantly recognizable. This technology boosts visibility by 3 to 5.5 times, greatly reducing the risk of side accidents. The lights offer 250-degree visibility and are conveniently rechargeable via USB.

Our Commitment to Ziemi
Our investment in Ziemi underscores our belief in their innovative approach to cycling safety and their potential for substantial impact. As Ziemi continues to advance its product line and expand its market presence, we are committed to supporting their mission to make cycling safer globally.

For more information about Ziemi and our investment portfolio, visit their website or our Portfolio page.